According to the Joint Center for Housing Studies of Harvard University, homeowners are spending more money on improvement projects, maintenance and repair, home related products and services, recreational vehicles, automobiles or other substantial capital expenditures. These purchases are often financed through home equity loans, lines of credit (HELOC) or through cash out refinancing.

Each day, tens of thousands of homeowners leverage the equity in their homes. The KYC Equity Borrower Database helps you reach these consumers before their money is spent.

• Our data is complied daily so you can reach equity borrowers first.
• We compile and update our database every business day.
• Our ability to append data gives you the details needed for highly targeted campaigns.
• List experts are available to assist you with specific questions or requests
• Our sophisticated database ensures each record is cass certified, which greatly improves the accuracy of carrier route, five-digit ZIP®, ZIP + 4®, and delivery point codes that appear on mailpieces. For you, this means less returned mail and less postage expense.
• We can supply lists in any field position desired. Let us know of any special formatting you may require.

Equity borrowers are actively spending their cash on products and services like:

• New furniture
• Landscape upgrades 
• Additional real estate
• New cars or RV's
• Higher education expense
• Vacations
• Home improvements
• Repairs to the property

KeepYourCustomers.com is your quick connection to the prospects generated by home equity transactions.

Lines of Credit

According to the U.S. Census Bureau Statisitical Brief on Home Equity Lines of Credit, 67% of borrowers use the borrowed funds for a substantial project or purchases.

These homeowners are slightly older in median age than other equity borrowers, have a higher median househould income and are more likely to have owned another home before they purchased their current home. This is a mature, sophisticated buying audience.

Ask your KeepYourCustomers representative about targeting those who have opened an equity line of credit and are ready to take advantage of your products or services. 

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